The major element for content success is audience relevancy. Marketing automation coupled up with the dynamic content must be in accordance with the visitor attributes. This will ensure that you are tailoring the messages according to the target audience.
Every marketing automation website deals with dynamic content differently. According to the market survey, the best way to bifurcate the leads is buyer personas or product category.
Recommend products to customers based on past purchases, previous interactions and interests.
Send targeted offers based on subscriber’s age, gender, occupation and other custom fields.
Personalize email based on a subscriber’s country, city, and even their zip code. Easily use visual maps to zero-in.
Conversions are in the hand of the audience but there are different ways available to optimize your form that might improve effectiveness. If you are using the tools for marketing automation then use progressive profiling so that you can display the new form fields every time the prospect submits the form.
Lead behaviour is a great indicator to know about which type of content would be accepted by your leads. If they are checking out a specific product, or service then it is obvious that they are eager to get more details related to that specific product.
Everyone aims for customer retention so separate the content for both your current consumers and new leads. The only way to do this is through dynamic content. You can further segment it like how frequently they purchase the product or the last time they purchased. You can skip the necessary steps for loyal consumers. Quality content equals to the relevant content. Develop the content based on segmentation; this will help your prospects to understand your content properly.