Segment Contact Based on Behaviour, Location, and Interest
By segmenting the contacts, you can target the specific group and can personalize the emails according to the recipient.
email-automation-workflows
Email Automation
Email automation is the process to send the message to the right person without working hard. Link your website with the email marketing platform and send bulk messages to the target people based on their previous sales, behavior, and preferences. You can even personalize the consumer experience and enhance the relevancy of the message.
Benefits of Email Automation
Design and guide leads and customers through highly personalized buyer journeys.
01
Increase Brand Awareness
Email automation makes your business appear more responsive and organized. When the email contact gets the appropriate emails from the workflow, they will naturally understand your business and thus create brand awareness.
04
Reduce
Cost
You will not require a team to make cold calls. You can send emails in bulk to your prospects and you don’t need to hire a team to constantly check up on whether the messages are sent regularly or not.
02
Better Personalization For Target Audience
With some amazing email automation tools, you can add their personal information like their name, address, & much more. By adding the touch of personal information, it will add a layer of relationship strengthening between you & your prospect.
05
Better Personalization For Target Audience
With some amazing email automation tools, you can add their personal information like their name, address, & much more. By adding the touch of personal information, it will add a layer of relationship strengthening between you & your prospect.
03
Reduce
Errors
If you have appointed one person to write the emails, he is sending the emails to the prospects then there are high chances of potential error. Even if you write the wrong name in the email than it is a blunder mistake. The prospect will lose faith in your company. With the help of email automation, you can get it proofed and check them over and over before sending it.
06
Send a Welcome or Confirmation Email
When the prospects fill up the contact form send them a welcome or confirmation email. This welcome email will encourage building the relationship.
Test, Test, and Test
Many things can go wrong while sending automated emails. Testing will allow you to check upon the broken images and links.
Start Building
Customer Relationships
Email automation helps you to find the relevant prospects and also keep your customer engaged. Unlike, other manual emails, automation will run in the background while you perform your other important obligations.
With automation, you can even send personalized emails for the new visitors to make them repeat buyers.
